It's Happy Bunny™

The hot-selling It's Happy Bunny™ property stars a cute little bunny with a big attitude, and is one of the hottest properties in licensing today! It is the bunny's adorable appearance that makes the accompanying edgy phrases even funnier! It's Happy Bunny™ was recognized in 2005 with the prestigious Licensing Industry Merchandisers' Association's (LIMA) International Licensing Excellence award as Best Art Brand License of the Year. It's Happy Bunny™ followed up that triumph by winning the 2006 LIMA Award in the "Best Character Brand - Soft Goods" category.

It's Happy Bunny™, which is targeted with the savvy "tween and teen" customer in mind, has enjoyed enormous success through virtually all specialty retail chains across the country and is now enjoying that same success in retail department stores such as Kohl's, JC Penney, Sears, and Mervyn's, in such categories as apparel, sleepwear and hosiery. It's Happy Bunny™ is currently licensed to over 60 manufacturers in the U.S. and Canada - collectively creating, producing and marketing literally thousands of licensed products appearing in every leading specialty store and chain in America.

It's Happy Bunny™ creator Jim Benton has been hailed as "the most visible cartoonist in America" by People Magazine - a well-earned moniker considering Benton has not only produced thousands of original characters (appearing in books, magazines, on television, online and on a wide variety of licensed products) but also put a number of his original television series into development with Playhouse Disney, Disney Television Animation, Nickelodeon, Kid's WB, Dreamworks Television Animation, Spike TV, Noggin, MTV, and FoxKids. His current publishers include Scholastic, Simon and Schuster, Simon Scribbles, and HarperCollins.